An Anti-Shame Campaign in the South?

Reader Bethany C from South Carolina, saw Shame at her local theater last night, but came upon an anti-Shame ad that was posted in public areas nearby the Nickelodeon Theater. Since this is the first time we're hearing about any protesting about the film, and the fact that it's playing in a theater in South Carolina, I reckon the hysteric who created this misguided ad has true intents on trying to prevent people from seeing it. The probability exist as well that this could be a snarky guerrilla campaign to prompt people to go see it - maybe someone from the theater created it. Either way, it's strange to see this ad as it all comes down to fear of the male nude, or an invitation to go see something that you may never see again.

Thanks Bethany!
Do you think this is real or a genius ad for Shame?