The Studio Needs to Promote Michael Fassbender's Edwin Epps

Someone asked me a question on Twitter this morning if Michael Fassbender would attend any awards ceremonies in January, specifically the SAGs and Golden Globes. While I’m not sure exactly when filming for MacBeth in New Zealand will begin in January, only if time permits, it’s my belief that Michael, being the consummate professional and having such a strong team support spirit, he will attend. If he’s nominated for an Oscar, that broadcast is on March 2^nd, a date that comes many weeks after filming for Macbeth has started. I believe he will attend the Oscars too. At this point in Michael’s career, besides the success of Inglorious Basterds, 12 Years a Slave is the first feature film that Michael is in that has the best chances of earning the Best Picture Oscar. As his response to his GG nomination last week is any indication, he is so proud of this film, and of the work that he and his co-stars and best friend director achieved, it provides insight into his plans to support this film.

I am 100% behind Michael’s previous comments about being too busy filming (which he has been) to participate in campaigning for awards. He’s been there and done that, and his efforts did absolutely nothing to warm the hearts of AMPAS – if anything, they insulted his snub with the name of a little known actor who did nothing to campaign an Oscar nomination. So that situation in and of itself demonstrates that campaigning really doesn’t do anything for an actor to get nominated.

However, what I am noticing is the smart campaigning that Focus Features has been doing for the Dallas Buyers Club, and in particular, with Jared Leto. As I’ve stated before, Jared was wonderful in DBC and when I saw it at TIFF in September, I knew he would be deserving of awards and the ultimate Oscar nomination. But in the four weeks that DBC has been out, promotional For Your Consideration ads for the film and especially Jared have been none stop and nearly everywhere. I. MEAN. EVERYWHERE. Focus Features is tweeting left and right about Jared’s critical wins, and even through Jared is touring with his rock band, 30 Seconds From Mars, he has time to express his sincere awe about the reception to his performance, and providing great interviews about his preparation and inspiration for his role as Rayon in DBC. And as recently as just this morning, this tweet appeared in my timeline:

The Stigma Project ‏@Stigma_Project 9h
Love him! @HIVPlusMag Jared Leto talks about playing an HIV+ woman, losing a friend to AIDS, and Dallas Buyers Club http://www.hivplusmag.com/people/cover-stories/2013/12/16/jared-letos-role-lifetime…
Retweeted by Focus Features

How in the hell can you beat this? Is the studio for 12YAS going to promote Michael Fassbender like this? Someone needs to help remind critics and the actor’s guilds about the complete bravery, and the psychological preparation that it took for Michael Fassbender to breathe life into the man Edwin Epps. If Jared is doing this for an already easy to love character, someone has to offer Michael assistance, or act on his behalf and sponsor campaign sound bites to promote the brilliant performance that went into creating Epps. So far, two brave critics’ boards have named Michael as the Best Supporting Actor winner this week (Kansas City Film Critics, and the Online Film Critics). Otherwise, Jared has won the bulk of the critics’ awards, and the supporting actor from Nebraska has won a few. Michael Fassbender’s Edwin Epps is not lovable, he’s not someone that Michael can say he looked to a friend as inspiration, it’s not a character that Michael can relate to besides being human, and Epps brutalized and destroyed two other sympathetic characters that have also been consistently winning most of their categories thus far (Chiwetel and Lupita).

It’s not over until the fat lady sings, and she is very big, has a very loud voice and the song is long. However, if due to filming commitments Michael Fassbender is not able to campaign to match the campaign efforts of the Leto Camp, someone at (Regency Enterprises, Film4, River Road Entertainment, Plan B, Fox Searchlight Pictures and Summit Entertainment) needs to campaign on behalf of Michael if they want three actors from this film to reap their just rewards. I must admit, it would bum me out if Michael goes all the way to receive an Oscar nomination, and he is the only nominated actor to not win in his third McQueen film because the studio failed to remind voters and critics that there is a very beautiful, compassionate, brilliant actor behind the façade of one of the most vile performances of 2013. Michael Fassbender needs the studio and production companies behind 12 Years a Slave to stand up for him and promote the chameleon actor who genuinely gave the best supporting actor performance this year.

The Studio Needs to Promote Michael Fassbender's Edwin Epps - Stat!

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